Fogo de Chão is the place to kindle the fire into a relationship. The fire-roasted meat, the buzz of excitement in the air, and endless discoveries. But after dinner…discovery shouldn't end there.

Introducing UnDress Clothes– a line of tearaway formalwear. (Yes, like the classic tearaway pants 😉)

We took to social and hosted a giveaway on Instagram to win the formalwear and a free V-Day dinner. So after discovering flavors at the table, the lucky couple could discover each other. We broke through the typical social noise and rallied our community by teasing the giveaway days leading up to VD and dropped "provocative" stories and posts.

❤️ Results- Valentine’s Day turned into Fogo’s hottest date night selling out reservations and yet as well as surpassing social benchmarks by 50%.

AWARDS – 2023 SHORTY'S, KC ADDY

Role- Creative direction, social strategy