Magento, a complex, open-source eCommerce platform, provides essential tools for creating and managing a thriving digital storefront—catering to businesses of all sizes, from small enterprises to large brands.

We revamped the Magento website, enhancing the user experience with a cleaner interface then additionally, we simplified the Magento narrative by adopting a human-first approach. For the art direction, we embraced a Swiss/Bauhaus aesthetic, seamlessly integrating it across all aspects of their new design system. This included branded photography, illustrations driven by real-time benefits, iconography, and typography.

Shown below is a sampling of the site refresh.