Motel 6 has always been a budget-friendly option for travelers, extending a welcoming paw to our furry companions.

To raise awareness among travelers about Motel 6’s Pets Stay Free policy, we thanked the purrballs and tail waggers, by acknowledging their itch for a vacation beyond the backyard.

The Proud Sponsor of Pets™ campaign came to life on social media and paid digital platforms by showcasing stories of traveling pets (tagged UGC) and presenting editorial-style pet content across various digital channels.

🐈 The Results: Our social content boasted an impressive overall 81% completion rate for every video and outperformed engagement rate benchmarks across all social platforms. Additionally, through paid media efforts, Motel 6 experienced a significant increase in year-over-year sales.