Over the past three years at Barkley, we’ve played a pivotal role in modernizing Fogo’s brand– propelling it far beyond the traditional steakhouse through an extensive brand refresh. This involved implementing a robust design system and crafting a brand tone infused with wit and swagger, setting Fogo apart from their prime (rib) competitors.

We initiated the new brand with their first-ever integrated brand campaign. Our primary focus was on harnessing the anticipation and reward cycle to the Fogo experience to generate overall brand awareness. Beginning with broadcast, followed by an all-encompassing digital media strategy involving programmatic banners, email campaigns, paid social media, and organic social content evaluated through engagement metrics. The results surpassed all previous media efforts, yielding an increase in brand awareness, website traffic, and reservations.