Fogo de Chao was on the brink of launching its indulgent 12-hour cooked bone-in beef shank. However, this delectable treat was exclusively available during the most luxurious meal of the day—brunch. 🍖
To build anticipation for the Beef Shank, we released a self-care-inspired spa kit designed for guests (influencers) to indulge in the morning prior to brunch. This specially curated kit featured a spa playlist filled with calming tunes, a sultry and soothing Gaucho detailing the brunch offerings at Fogo, a bath bomb infused with the scent of beef, a plush satin eye mask, and a generous gift card to Fogo.
The results– 11.2 million earned impressions on social media and a 38% increase in bunch sales.
AWARDS – 2022 SHORTY'S, KC ADDY
Role- Photography, creative direction, social strategy
Spa kit included– soothing brunch Spotify playlist, beef scented bath bomb, satin eye mask and a gift card for Fogo brunch.
Indulge in the lullabies of a Gaucho whispering tranquil melodies about Fogo’s brunch menu.
IG Stories and Tweets to promote the beef shank
