Haas CNC needed an extensive brand refresh, full site design and an advanced machine configurator tool in order to stay far ahead of their competitors.
Our team rolled up our sleeves and delved into crafting a visual system as strong as their CNC machines—simple yet bold, no bull. The website overhaul served as the catalyst to infuse this look, feel, and tone into all digital initiatives, including paid digital and organic social.
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An extensive configurator guides buyers in discovering a machine that aligns perfectly with their shop and job requirements.
Configurator Iconography